Specialist Content Marketing

Company: CEMEX
Location: Houston
Posted on: November 2, 2024

Job Description:

Company Overview

Founded in 1906, over the last 110+ years' CEMEX has grown into a global building materials company that provides high quality products and reliable service to customers and communities throughout the Americas, Europe, Africa, the Middle East, and Asia. Here at CEMEX we offer our employees competitive wages, career growth, excellent benefits including health, dental & vision plans, vacation or paid time off, employee assistance program and retirement plan options, along with over a century of stability to build your next career on! To learn more about our company culture and why you should join us, visit us at www.cemexusa.com/careers . For direct access to CEMEX Career Opportunities, visit us at https://jobs.cemex.com/ .

Job Summary

The Content Marketing Specialist will play a critical role in the marketing department by leading content marketing efforts to drive traffic, engagement and leads across all marketing channels. This role is an integral part the CEMEX USA marketing team, with an opportunity to support impactful campaigns during a period of marketing growth at CEMEX.

Job Responsibilities

• Marketing Copywriting: Write, edit and proofread compelling marketing copy to engage, nurture and convert prospects and customers.
• Inbound Marketing: Work with the Digital Marketing Specialist to create relevant content in support of inbound marketing campaigns.
• Content Research: Research and analyze targeted audience pain points to curate compelling thought leadership content, while aligning with sales strategy. Using different formats: e.g. use of video, infographics, case studies etc.
• Cross-channel Content Development: Create high-quality content for all marketing channels-website, email, print, etc.
• Content Management: Evolve and manage a quality portfolio of marketing collateral and content across all physical and digital channels to support sales, organic growth and generate thought leadership and brand awareness.
• Content Distribution: Distribute content across internal and external channels to key audiences.
• Lifecycle Content Marketing: Identify opportunities for content marketing across different stages of the customer lifecycle, including the right content by customer journey
  
  Qualifications
  
  
  • 3-5 years of professional experience in digital marketing or marketing required
  • Bachelor of Arts/Science in Marketing, Journalism, English, or relevant experience
  • Agency experience is preferred
    
    Knowledge, Skills, and Abilities
    
    
    • Copywriting
    • Inbound marketing background
    • Basic editing and proofreading skills
    • Working conditions
      
      Working Conditions
      
      
      • Capable of working in an open concept office environment.
        
        Physical Requirements
        
        
        • Requires walking, sitting, lifting, pushing, pulling, and climbing to a significant degree
        • Exerting up to 20 pounds of force occasionally, and/or a negligible amount of force frequently
        • Job involves sitting most of the time, but also involves walking or standing for brief periods of time
        • While performing the duties of this job, the employee is regularly required to talk and hear, in order to communicate to employees/visitors
          
          Legal Notices
          
          CEMEX is an EEO/AA (equal opportunity/affirmative action) institution and does not discriminate on the basis of race, color, religion, religious creed, sex, sexual orientation, gender identity or expression, national origin, ancestry, age, physical or mental disability, medical condition, genetic information, marital or familial status, military or veteran status, or any other characteristic protected by under federal, state or local law in the programs or activities which it operates.
          
          CEMEX will consider for employment qualified applicants with criminal histories in a manner consistent with all local, state and federal laws.
          
          CEMEX is an E-Verify participating employer.
          
          Arizona Smoke-Free Act. CEMEX complies with the State of Arizona's Smoke-Free Act (Arizona Revised Statutes - 36-601.01). Smoking and/or the use of tobacco or related products is prohibited in and on CEMEX property as well as any building and/or vehicle owned or leased by CEMEX.
          
          CEMEX offers both competitive pay and benefits. Benefits applicable to this position may include, but are not limited to, medical, dental, vision, 401(k), Paid Time Off, and Holiday Pay, as well as a comprehensive wellness program to help keep employees and their families healthy and well. You can learn more about CEMEX Benefits by visiting the CEMEX USA Benefits and Well-Being page. (https://www.cemexusa.com/careers/life-at-cemex/benefits-well-being).
          
          EEO Statement - En Espa--ol
          
          CEMEX es una instituci--n EEO/AA (igualdad de oportunidad/acci--n afirmativa) y no discrimina en base al sexo, edad, raza, color, religi--n, discapacidad f--sica o mental, credo, origen nacional, estatus veterano, orientaci--n sexual, informaci--n gen--tica, identidad de g--nero, o expresi--n de g--nero en los programas o actividades los cuales opera.

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