Lead Marketing Analyst

Company: VirtualVocations
Location: Beaumont
Posted on: November 12, 2024

Job Description:

A company is looking for a Lead Marketing Analyst.

Key Responsibilities

Generate insights for customer segmentation, retention analysis, and behavioral personas
Collaborate with cross-functional teams to understand business problems and implement analytical plans
Manage and structure marketing data to measure business success and deliver actionable insights

Required Qualifications

4-6 years of experience in data, marketing, or business analytics, or a master's degree in a related field
Strong understanding of marketing data storage and organization best practices
Experience with SQL, databases, data lakes, and cloud-based data storage solutions
Familiarity with data visualization tools like Tableau or Looker
Experience with marketing data tools such as Google Analytics, Pardot, and CRM Analytics

Keywords: VirtualVocations, Houston , Lead Marketing Analyst, Advertising , Beaumont, Texas

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