Director of Consumer Insights
Company: VirtualVocations
Location: Beaumont
Posted on: November 13, 2024
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Job Description:
A company is looking for a Director of Consumer Insights & Data
Analytics.
Key Responsibilities:
Lead research to enhance the customer purchase journey and optimize
site conversion
Develop consumer segmentation and reporting frameworks to drive
marketing strategies
Create self-service analytics tools and ensure data foundation
stability across the organization
Required Qualifications:
10+ years of experience in Consumer Insights and Digital Analytics
leadership
Strong understanding of data and analytics technology, including
GA4, Domo, and Snowflake
Experience with digital marketing channels and consumer journey
optimization
Proven ability to lead high-performing teams and drive results
Bachelor's degree or equivalent preferred
Keywords: VirtualVocations, Houston , Director of Consumer Insights, Executive , Beaumont, Texas
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