Lead Marketing Analyst
Company: VirtualVocations
Location: Beaumont
Posted on: October 30, 2024
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Job Description:
A company is looking for a Marketing Analytics Lead to join
their Data and Analytics team.
Key Responsibilities
Implement measurement and attribution strategies, analyze marketing
campaign performance, and deliver insights
Lead A/B and multivariate testing to promote customer growth and
improve key performance indicators (KPI)
Collaborate with cross-functional teams to integrate marketing data
and conduct quality checks for data accuracy
Required Qualifications
5+ years of marketing analytics experience focused on performance
analysis
Expert proficiency in SQL, data visualization tools, and Google
Analytics 4
Fluent in event and cookie tracking methodologies, with the ability
to work with engineers on tracking issues
Experience with paid and non-paid acquisition performance
analysis
Familiarity with server-side tracking solutions
Keywords: VirtualVocations, Houston , Lead Marketing Analyst, Professions , Beaumont, Texas
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