Digital Analytics Analyst (Adobe Analytics)

Company: INSPYR Solutions
Location: Houston
Posted on: February 15, 2025

Job Description:

Title: Sr. Digital Analytics Analyst (Adobe Analytics)

Ensure you read the information regarding this opportunity thoroughly before making an application.
Location: Remote
Duration: Long-Term Contract
Work Requirements: US Citizen, GC Holders or Authorized to Work in the US.

Top Skills Required: Candidates must have strong experience in Adobe Analytics
Must have experience with the full gamut of Adobe Analytics, from administration through implementation
CJA experience is preferred
Skills in insights and reporting is highly desired. Someone who likes digging into the data


Summary
The Senior Digital Analyst is responsible for analyzing web and mobile app data, contributing to a brand's strategy involving acquisition and retention, designing, implementing, monitoring, testing, and reporting on analytics. They will be using web tools such as Adobe Analytics, Test & Target, Adobe Mobile Services, and Google Analytics to support all facets of the decision-making platform. They will demonstrate the ability to work independently, drawing conclusions from complex data sets and communicating test results clearly to executives, manager and associates.

Responsibilities Deliver insights, manage and support site optimization efforts using CJA, Adobe Analytics, Test & Target, and Adobe Launch; proactively analyze brands for areas of opportunities and actionable recommendations
Work with internal stakeholders to establish KPIs and related metrics for new products, site enhancements and site redesigns
Provide strategic recommendations and support to business, marketing, IT, and UX initiatives that involve testing; provide business case support for web/mobile app projects related to digital analytics
Interface and collaborate with business and marketing managers to provide digital analytics support for web strategies and initiatives
Perform quantitative analysis of digital analytics data, acquisition and retention performance, other site metrics, and more
Design, Implement, and Test analytics via Adobe Analytics on web, mobile app, and "offline" or disjointed analytics data using and following a standardized SDR
Train and consult junior folks and keep up with the latest CJA, Adobe Analytics, Target, and Launch, releases and features
Administer CJA, Adobe Analytics and Test & Target and troubleshoot with internal users and analytics team


Minimum Requirements: Minimum 4+ years in digital analytics (3+ being with Adobe Analytics ) with ideally 3-6+ years of combined experience in digital analytics, consulting, web/mobile app analytics, metrics, and optimization based on analytics, however candidates with a strong and provable analytics passion of any experience level will be considered
Experience in developing and maintaining business reports, performing ad hoc analysis, and delivering business recommendations; Experience working with and reporting on digital analytics, financial/business reporting and analysis
Bachelor's degree required - emphasis on business analysis, project management, marketing, communications, or information systems
Proven ability to administer Adobe Analytics, create report suites and design SDR's
Strong experience creating adobe based processing rules and classifications
Knowledge of or experience with at least one: CMS, AAM, AES, Google Analytics, or Adobe Test and Target
Expertise in creating complex dashboards with sales funnels, flow paths, fallout charts, cohort tables etc.
Required ability to read basic HTML


Preferred Qualifications: Proven ability in understanding key analytics topics related to adobe analytics such as evars
Expertise in product string tracking and in general complex Adobe concepts such as data sources
Ability to work independently to meet multiple project deadlines; handle multiple tasks - switching priorities and focus as needed
Ability to learn new software and concepts quickly; ability to learn and adapt to evolving conditions and fluid requirements
Passion for detail with a track record demonstrating initiative, drive and quality output
Excellent oral, organizational and written communication skills; troubleshooting and critical thinking skills
Strong and demonstrated problem-solving skills, with the ability to take ownership of problems and see them through to resolution
Highly organized, creative and attentive to detail; able to manage, prioritize and bring to completion multiple projects
Excellent interpersonal skills, flexibility to accommodate different situations and temperaments
Persistence, resourcefulness, drive, and ability to work proactively and independently
Master's Degree heavily preferred in business administration, analytics, or marketing


Additional Knowledge, Skills and Abilities: Experience with Customer Journey Analytics and/or Google Analytics is a huge plus but not a substitute for the required Adobe Analytics experience
Nice to have: ability to code and implement in Adobe Launch (ability to write Javascript and basic HTML)


Physical Requirements: Position is remote if outside Houston, TX however strong preference for Houston Based Candidates which would then be Hybrid


Our benefits package includes: Comprehensive medical benefits
Competitive pay, 401(k)
Retirement plan
---and much more!


About INSPYR Solutions:
Technology is our focus and quality is our commitment. As a national expert in delivering flexible technology and talent solutions, we strategically align industry and technical expertise with our clients' business objectives and cultural needs. Our solutions are tailored to each client and include a wide variety of professional services, project, and talent solutions. By always striving for excellence and focusing on the human aspect of our business, we work seamlessly with our talent and clients to match the right solutions to the right opportunities. Learn more about us at inspyrsolutions.com.

INSPYR Solutions provides Equal Employment Opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, INSPYR Solutions complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.

Keywords: INSPYR Solutions, Houston , Digital Analytics Analyst (Adobe Analytics), Professions , Houston, Texas