Senior Regional Marketing Coordinator - (Hybrid)

Company: Reed Smith LLP
Location: Houston
Posted on: April 4, 2025

Job Description:

US Job Description

If you are interested in applying for this job, please make sure you meet the following requirements as listed below.


Firm Information

Reed Smith is a dynamic international law firm dedicated to helping clients move their businesses forward. With an inclusive culture and innovative mindset, we deliver smarter, more creative legal services that drive better outcomes for our clients. Our deep industry knowledge, long-standing relationships and collaborative structure make us the go-to partner for complex disputes, transactions and regulatory matters.

Our team of 3,000 people (including more than 1,600 lawyers) across more than 30 offices in the United States, Europe, the Middle East and Asia, operate as one global partnership to drive progress for our clients, for ourselves and for our communities.

Position Summary

The regional marketers (RMs) are those on the front lines of the Marketing Department and act as the go-to person for all marketing efforts driven by their assigned offices or regions. RMs' projects are primarily driven by the Office Managing Partner(s) (OMP) in their office(s), and in relation to firm-wide branding campaigns executed locally. In addition, RMs provide support for industry/practice development efforts within their region, in collaboration with Business Development (BD).

This position is responsible for strategically executing various regional and practice group marketing initiatives in the applicable market. The individual is the senior regional marketer in the region, and as such, must be visible, approachable, flexible and proactive. The senior regional marketing coordinator should have a solid understanding of the market's business, philanthropic, and political community.

Job Duties and Responsibilities

Collaborate directly with the OMP to supervise and oversee all external and client-facing initiatives in the market.
Support strategic development and tactical deployment of marketing programs that build the Reed Smith brand within the market including advertising, sponsorships, client educational and entertainment events, and community support initiatives. Leverage broader firm-wide client development and profile-raising efforts.
Manage community support and office-supported practice development sponsorships at the local level, including coordinating ads, branding, attendance at events and evaluating ROI.
Work with OMP to determine viability of regional market client entertainment requests (such as sporting events) and client receptions. Execute requests according to established best practices, including site selection, mailing list development and circulation of same, tracking RSVPs, logistics for guest reception, on-site management, and follow-up with targets. Regional entertainment may be on behalf of practice groups, OMP, or industry-related groups.
Coordinate with the OMP on regional marketing budget matters. This includes consultation on budget development (defining priority programs for funding); monitoring actual expenditures versus budget; evaluating expenses; (re)classifying expenses; maintaining budget files; contacting Accounts Payable with questions or to request investigation; verifying expenses and invoices; and preparing check requests.
Drive internal communications for the office and reporting marketing/BD successes.
Work directly with the OMP to monitor competitive developments within the region and recommend marketing responses.
Work with OMP and the office administrative team to develop and implement the office strategic plan.
Implement firm-wide branding campaigns at the local/regional level as assigned.
Gather financial information through various financial report links specific to objectives of requests and synthesize that information into usable presentation formats.
Act as local support for firm-wide initiatives such as Alumni, DEI, WINRS, and Pro Bono.
Stay abreast of PR activitiy and initiatives relating to assigned region and connect lawyers with PR team members as matters/projects arise.
Participate in the new attorney onboarding process.
Oversee external local/regional marketing vendor relationships.
Work with in-house graphics team to prepare appropriate community support advertisements, invitations, and other collateral designs.
Track attorney board memberships, leadership activity and professional affiliations.
Organize and execute marketing & BD training for lawyerse locally as needed/requested and educate lawyers and Executive Assistants in assigned region regarding new processes.
Lateral recruitment - assist with local elements of the onboarding plan with appropriate PR/Communications and BD team.
Work with BD to gather information on and assess membership opportunities in regional business and/or trade organizations and boards.
Collaborate with BD on region-specific marketing collateral as needed.
Lead all in-person, hybrid and virtual regional profile-raising and cross-practice events, including community support galas/dinners, office anniversary/milestone events, webinars, internal Senior Management/Executive Committee meetings and regional MCLE days (multiple practice), according to established best practices including: site selection, mailing list development and circulation of same, tracking RSVPs, catering management, logistics for guest reception, on-site management and follow-up with targets, etc.
In collaboration with practice group events/seminars, team with BD members with on-site logistics and execution. This includes event registration, conference room reservations, and liaising with guest reception and hospitality.
Participate in DEI Business Inclusion Group (BIG) team meetings to share ideas and provide client-facing marketing advice.
Work with BIGs to coordinate any planning, research and execution of client-facing DEI events and firm initiatives in collaboration with DEI Core Team, other BIGs, and/or external partners.
Collaborate with DEI Core Team to share ideas, develop content, and participate in Business Inclusion Group (BIG) leadership team meetings to share ideas, provide marketing advice, and develop programs and initiatives.
Develop, coordinate, and execute client-facing DEI focus month activities with DEI Core Team and BIG leadership.
Work with the various marketing functions (Design, RS Events, Communications, Marketing Solutions, etc.) to produce materials needed for client-facing DEI initiatives and make arrangements for client-facing events.
Coordinate BIG involvement in client-facing DEI initiatives and events through the respective BIG Marketing Liaisons.



Job duties and responsibilities included are not exhaustive and may be supplemented as necessary. Reed Smith reserves the right to revise or modify job duties and responsibilities at any time.

Requirements

Education: College-level training in Marketing or related field or related experience.

Experience: 5 years' experience in Legal Marketing, professional services or community roles preferred in a coordinator role requiring independent work and demonstrated project and personnel leadership.

Skills: Strong computer skills including advanced knowledge of Microsoft Word, Excel, and PowerPoint. Ability to work with little supervision. Excellent communication skills, both written and verbal. Must have high degree of poise and professionalism when interacting with internal and external contacts. Ability to prioritize workload and solve problems quickly. Must be able to assist individuals of various levels with needs and problems and react to difficult situations appropriately.



Other

Supervisory Responsibilities: This position may supervise other regional marketing staff members.

Equipment To Be Used: Personal computer and other office equipment such as telephone, calculator, fax, machine, copier, scanner, etc.

Essential Job Functions:

Ability to handle multiple tasks on a daily basis and complete assignments within set timelines.
Keen problem-solving and troubleshooting abilities and solutions-oriented thinking.
Ability to use independent judgment and discretion and adapt to changing work situations.
Must have flexibility and adaptability to navigate changes, unexpected challenges, and evolving priorities.
Ability to communicate effectively, orally and in writing, with various personalities at all levels.
Ability to have a customer-focused mindset and deliver high-quality service or solutions to internal or external stakeholders.
Ability to sit and/or stand for prolonged periods, intense eye usage, and finger, hand and wrist dexterity associated with prolonged computer use.
Ability to utilize technology, including computers and telecommunication devices.
Ability to read and interpret written documents, computer screens and other visual displays accurately.
Ability to hear and understand verbal communication, including conversations and instructions, is important for effective collaboration and communication.
Must be able to travel for meetings and training as required.
Must work in office as required.

Working Conditions: You will be required to work in the office at minimum 3 days per week. Occasionally called upon to work hours in excess of your normal daily schedule. The details of your weekly schedule will be discussed further with your direct supervisor

Pay Ranges: This represents the presently-anticipated low and high end of Reed Smith's pay range for this position. Actual pay may vary based on various factors, including but not limited to location and experience.

Houston: $36.06/hr - $45.67

Benefits Package Overview:

401k Plan
Medical
Health Savings Account
Virtual Health
Dental
Vision
Accident Insurance
Hospital Indemnity
Critical Illness Insurance
Life Insurance
Short-Term Disability
Long-Term Disability
Flexible Spending Accounts
Lyra Health Employee Assistance Program (EAP)
Paid Family Leave (for eligible Exempt and Non-Exempt Staff)
College Savings Plan
Transportation Benefit
Back-up Child Care
College Coach
Pet Insurance
Paid Time Off

Reed Smith offers a challenging work environment, business casual dress code and a total compensation package that includes a competitive salary, flexible benefits program, tuition assistance, and generous 401 (k) plan.

Reed Smith is an Equal Opportunity Employer. Reed Smith's success depends heavily on the effective utilization of qualified people, regardless of their race, ancestry, religion, color, sex, age, national origin, sexual orientation, gender identity and/or expression, disability, veteran's status, or any characteristic protected by law. As a firm, we adhere to and promote equal employment opportunity for all.

Reed Smith provides reasonable accommodations for persons with disabilities, including in the application and interview process.

Qualified candidates only. No search firms.
Remote working/work at home options are available for this role.

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